Founder - Matara Consulting

​01/2018 - present

​

Digital marketing and communication specialist

We help companies and bring a solution addressing their specific digital Marketing, communication and content needs.

Independant Consultant SEM, SEO, Ads management & community management, writing content in french and english
We are dedicated to helping restaurants, shops, start-ups, B2B, B2C companies and more achieve their marketing and communication goals.

​

​​

​

​

Advertising operations specialist Waze/Google

​07/2015 - 12/2017

​

Operate Waze Ads for the french market

​My mission was mission to execute on sales strategy, by proactively managing campaigns, being product experts, and providing insights based on a deep understanding of the clients goals

​

• Campaign manager in charge of France: creating and implementing new ads campaigns and manage their ongoing maintenance.

• Data Analyst : Interpreting data, analyzing results using internal tools and provide ongoing reports, and business review to sales and clients.

• Working closely with the sales team as the technical expert of the product for pre-sales

• Working with management to prioritize business and information needs

• Locating and defining new process improvement opportunities

• Providing customer service and support to Waze's advertisers and publishers

• Following every aspect of the business through Sales Force

• Collaborating with Specialists, Engineers and Product team members on new features, development and testing

 

 

Marketing and social media - Tag'by

​01/2015 - 06/2015

 

Tag’by, a startup (retail, social media) provides to point of sales a set of applications to allow quick and fun interaction with customers in store

​​

I was Product manager of social apps for business

• Business and marketing coordination.  In charge of the new Wordpress website  and it’s promotion

• Content manager both in french and english

• In charge of SEM and SEO strategy  (Adwords and analytics) and implementation.

• Social media manager BtoC and BtoB (blogs, Facebook, Twitter, Instagram)

​

​

Transmedia & social media marketing manager - Orange

​12/2012 - 12/2014

​

Product manager of the 2nd screen application for Game of Thrones in France  

• Define and prioritize product features. Take care of product roadmaps. Working with cross functional teams:R&D team, design, partners.

• Business and marketing coordination

• Definition and coordination of the marketing plan with agencies

​

​

Web Product Marketing Manager - Orange

​10/2009 - 11/2012

 

Product manager http://memory-life.com : 
 
Project management (working with IT teams, Agile software development)

• Product Marketing: implementation of a product roadmap and defining next features on the web, mobile (iphone, android), tablets (ipad, android, windows 8) and on tv.

• Monitoring the audience, the marketing channel's performance

• Competitive analysis and benchmarking

• In charge of the implementation and follow up of marketing, sales and operations partnerships.

• Web marketing : Define and follow up marketing operations (emailing, CRM, SEO, SEM...)

• Social Media Marketing : Define and coordinate SMO strategy (FB, twitter, pinterest, blogs...). Launch of facebook apps. (strong knowledges of facebook, ads and social features)

• Team Management : manage marketing assistants and community managers.