RESUME

 
Professional ​
info​​

Marketing manager and social media specialist 
+10 years’ experience in the web and innovation industry.
Last position at Waze (Google)

Strong skills in strategic and operational marketing, social media, communication, analytics and project management 

Currently at Matara Consulting (Founder)

Work​
experience​
Founder - Matara Consulting

​01/2018 - present

Digital marketing and communication specialist

We help companies and bring a solution addressing their specific digital Marketing, communication and content needs.

Independant Consultant SEM, SEO, Ads management & community management, writing content in french and english
We are dedicated to helping restaurants, shops, start-ups, B2B, B2C companies and more achieve their marketing and communication goals.

Advertising operations specialist Waze/Google

​07/2015 - 12/2017

Operate Waze Ads for the french market

​My mission was mission to execute on sales strategy, by proactively managing campaigns, being product experts, and providing insights based on a deep understanding of the clients goals

  • Campaign manager in charge of France: creating and implementing new ads campaigns and manage their ongoing maintenance.

  • Data Analyst : Interpreting data, analyzing results using internal tools and provide ongoing reports, and business review to sales and clients.

  • Working closely with the sales team as the technical expert of the product for pre-sales

  • Working with management to prioritize business and information needs

  • Locating and defining new process improvement opportunities

  • Providing customer service and support to Waze's advertisers and publishers

  • Following every aspect of the business through Sales Force

  • Collaborating with Specialists, Engineers and Product team members on new features, development and testing

 

 

Marketing and social media - Tag'by

​01/2015 - 06/2015

 

Tag’by, a startup (retail, social media) provides to point of sales a set of applications to allow quick and fun interaction with customers in store

I was Product manager of social apps for business

  • Business and marketing coordination.  In charge of the new Wordpress website  and it’s promotion

  • Content manager both in french and english

  • In charge of SEM and SEO strategy  (Adwords and analytics) and implementation.

  • Social media manager BtoC and BtoB (blogs, Facebook, Twitter, Instagram)

Transmedia & social media marketing manager - Orange

​12/2012 - 12/2014

Product manager of the 2nd screen application for Game of Thrones in France  

  • Define and prioritize product features. Take care of product roadmaps. Working with cross functional teams:R&D team, design, partners.

  • Business and marketing coordination

  • Definition and coordination of the marketing plan with agencies

Web Product Marketing Manager - Orange

​10/2009 - 11/2012

 

Product manager http://memory-life.com
 
Project management (working with IT teams, Agile software development)

  • Product Marketing: implementation of a product roadmap and defining next features on the web, mobile (iphone, android), tablets (ipad, android, windows 8) and on tv.

  • Monitoring the audience, the marketing channel's performance

  • Competitive analysis and benchmarking

  • In charge of the implementation and follow up of marketing, sales and operations partnerships.

  • Web marketing : Define and follow up marketing operations (emailing, CRM, SEO, SEM...)

  • Social Media Marketing : Define and coordinate SMO strategy (FB, twitter, pinterest, blogs...). Launch of facebook apps. (strong knowledges of facebook, ads and social features)

  • Team Management : manage marketing assistants and community managers.

Skills
  • Project management in Agile development environments

  • Work under complexity and pressure

  • Ads Campaign management  

  • Analytics skills

  • Social Media specialist

  • Content writing in french and english

  • SEO

  • Google Adwords and SEM optimization

  • Google tools 

  • Sales Force

  • Excel

  • Wordpress and WIX

Languages
  • French › Native language

  • English › Fluent

  • Hebrew › Intermediate

Education
Institut d’Etudes Politiques, Bordeaux, France

​2005 - 2009

 

Master's Degree, Political Sciences and Marketing 

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© 2017 by Anne-Flore Lewi
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